Top 5 Reasons Why to use Instagram for your Business

INSTAGRAM BASICS

It's a photo-sharing app that allows you to upload photos with a maximum size of 16 megapixels and 1080p resolution. These features make it ideal for marketing and advertising since it allows you to present images that are concise, beautiful and easy to understand. Besides, it's one of the most scalable social networks, since it's available on both desktop and mobile devices. To use Instagram, you'll need a smartphone or tablet, a camera and a reliable Internet connection. You can download the app to your device. If you don't have Instagram yet, you can sign up for a free account on Instagram. Once you've got an account, you can follow the steps below to get started.

INCREASE BRAND AWARENESS AND DISCOVER NEW AUDIENCE

Instagram is a great platform to increase brand awareness and discover new audiences. For one, Instagram's visual content is more engaging than text-based media. This means that your photos are shared more often than links or screenshots. This also means you're more likely to discover new potential customers than on other social networks. Did you know that brands that have a strong presence on Instagram have higher engagement rates? After all, Instagram isn't just about posting images, it's about posting images that engage your target audience. This means gaining followers who're interested in your products.

GROW YOUR ORGANIC LIKES AND FOLLOWERS

Do you know why advertisers are so excited about Instagram? It's because of its high conversion rate. Studies have shown that Instagram ads generate more conversions than other social networks. This is because Instagram ads are visually rich and engaging. They also target audiences on a micro level because you can select audiences based on their interests. This means you can optimise your ads to target potential customers based on age, gender, location, and other relevant data. With such high conversion rates, you can increase your organic likes and followers on Instagram.

CONNECT WITH INFLUENCERS AND BUILD PARTNERSHIPS

When you partner with influencers, you can promote your business easily and quickly. Because as you also know, no one likes to buy products from you without knowing your business. For many brands, building a large following on social media and connecting with existing customers is key to business success. Unfortunately, most businesses jump into social media without a strategy or plan. They may start with a few tweets and posts, but don't know how to build a following and connect with their audience. That's why Instagram is so important for all businesses. It is a visual social network that allows you to connect with influencers and build partnerships with customers.

CREATE UNIQUE CONTENT AND ENGAGE WITH VISITORS ON SITE

Creating unique content means that you're different from others, you're showing your talent to people all over the world. Don't copy anyone, be unique. Because most companies find it hard to create unique content because they've got a rigid marketing strategy, that's why many social media campaigns become a string of posts that don't relate to each other. Instead of posting the same content over and over again, you can create unique images that engage your audience. This makes your content more engaging and leads to better results. You can also create content that Is inspired by your customers. For example, if you sell luxury products, then create content that celebrates the rich and famous. This way, you appeal to your audience and inspire them to share your content. Even if people browse your website, they'll be more likely to click on your Instagram content if it's engaging and inspiring.